We started Dead On® because we recognized that professional tools had gone corporate. It’s all about creating a statement about who you are, what you represent, the way you get things done. It's all about attitude, the Dead On® attitude. Professional tools with an edge and we owe it all to you, the professional tradesman. We want; we NEED to keep that fire alive. We want to help you create a lifestyle that's ... Dead On®. This part of our web site is here for you. We want to know your stories, share your photos and videos, and listen to your music. Please e-mail us at: ask_skully@deadonstore.com and send us your thoughts, ideas, stories, music, pictures, videos, anything that we can use to continue to bring the most kick ass tools, work gear and attitude to the job site.